Search Engine Optimisation & Internet Marketing
The view is good from the top of Google
The view is good from the top of Google
Search engine optimisation has become one of the most important elements of the marketing mix in recent years. Whether you are an online business or a local tradesman, it is essential that your website appears high in the search engine results for the key searches most relevant to your business.
With so many people and businesses competing for highly prized top search result positions, professional help is now a pre-requisite to achieving good search engine results. Good organic search engine results are proven to give you the best “bang for your buck” when it comes to your marketing spend, so it is important to select an SEO company that can deliver the high first page results positions you need.
W1 has a proven track record of search engine optimisation success. Our consultants are experienced web developers with backgrounds in Ecommerce and online marketing. Benefit from their experience in managing SEO campaigns for small businesses through to major corporate websites and large Ecommerce businesses.
Contact us today to discuss your search engine requirements...
British food shopping for British Expats. British Corner Shop supplys British food delivered to your door anywhere in the world. The British supermarket for the British Expat community.
View Case Study...Garden Centre.co.uk is the premier UK online garden centre. You can shop online or by phone for gardening, home and pet products, with delivery direct to your door.
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Search engine optimisation, or SEO for short, is a phrase that you hear a lot when talking about websites and the internet, but what exactly is it? It is the aim of many business owners to be returned top in the search engine results for a specific phrase or word associated with their business sector.
Optimisation is the way these first page search engine results are achieved. It is the work involved in optimising your website in such a way that it will be highly ranked by search engines.
The main search engine to optimise for is of course Google. Google search accounts for the majority of search engine queries performed worldwide every day. While there are subtle differences in the optimisation techniques for Google when compared to other search engines, many are common and the basic principles apply across the board. While we will primarily target first page Google results, others such as Yahoo, Bing and AltaVista will quickly follow.
When looking at any page of search engine results you will generally see two types; sponsored links that are typically returned at the top and right hand side of the search results page, which you have to pay for, and the natural results that are free and make up the main bulk of the page. These first page natural results are difficult to attain and are highly coveted for obvious reasons. This is where professional assistance is needed.
Sponsored links are an integral part of any online marketing campaign, but depending on the phrase you want to be the top result for it can get very expensive. The natural search results start to look very attractive when you are paying thousands of pounds per month for a pay per click campaign, and this is where optimisation really comes into its own and pays dividends. We recommend the use of both a pay per click and a natural search campaign for optimal coverage, but if you have limited budget to go with the natural search only.
Search engine optimisation is an ongoing process. First page results can take a long time to achieve, and the work does not stop there. With the competition constantly vying for the top spot in a constantly changing landscape, there is a lot of work involved in maintaining that position once it has been achieved. We will ensure that your search engine rankings and position are maintained under a low cost monthly contract.
